What’s next for WordPress?

WordPress celebrated its twelfth birthday last month. Today, it’s more popular than ever before. Twenty-three percent of the internet runs on WordPress, and that number is constantly growing.

This year is going to be an especially big one. Automattic, the company that runs WordPress.com, recently acquired WooThemes, a theme and plugin provider that happens to be really good at ecommerce. You might have already heard of its popular WooCommerce plugin, which turns WordPress into a platform to manage your online store.

Matt Mullenweg, CEO of Automattic and co-founder of WordPress, recently explained on WP Tavern’s WordPress Weekly podcast the four key areas he thinks will move WordPress forward over the next couple of years. Here’s a quick breakdown of those four areas.


WordPress’s REST API takes a huge step in helping WordPress stay future proof. The API makes it easier for a WordPress installation to talk to other web applications, meaning you can do more stuff with WordPress more easily.

Most of us won’t notice the difference the REST API makes, but it will help streamline WordPress development. So, as long as developers keep working on WordPress, the platform will be able to grow even more rapidly.


Jetpack is a WordPress plugin, developed by WordPress.com, whose modules make your site even more powerful and personalized. Its extensive and growing list of features can be found on Jetpack’s homepage.

While Jetpack isn’t necessary to create a successful site, it gives WordPress administrators certain luxuries that other, more expensive websites now consider standard. It’ll be exciting to see what else the Jetpack team has planned for the future.


Mullenweg’s post about the WooThemes acquisition sent a clear message: it’s time for WordPress to get serious about ecommerce. In the past, starting an online store with WordPress hasn’t been the easiest thing. But with Automattic and WooThemes now working together, it shouldn’t be long before WordPress becomes a super smooth, incredibly affordable ecommerce platform.


As a hosted platform, WordPress.com takes WordPress’s pain points and creates a better user experience for creators who don’t want to learn how to manage the technical parts of their websites. We can see how the REST API and WooThemes acquisition will make WordPress.com a better service. Who knows what other plans are in store for the website?

There’s lots more to be excited about

Over the last few months, WordPress has begun testing international theme and plugin directories and released extended character and emoji support. It also looks like menu customization will be available in the 4.3 release. Suffice to say, WordPress has no plans of slowing down anytime soon.

PSA: As of Sept. 29, 2017, you can no longer purchase themes from this website. We will continue to provide limited support, including bug fixes and security updates, until March 31, 2018. Thank you for everything. We'll miss you dearly.