The 4 S’s of a good WordPress hosting service

Finding good WordPress hosting can be a real pain in the you-know-what. You need a solution that will do your content justice, handle traffic spikes without crashing, and provide support to get you back up and running if things go off the rails at 2 a.m. Ideally, it won’t cost an arm and a leg either.

That might sound like a lot to ask, but in an industry where the landscape is constantly changing and the competition has never been tighter, it is possible. The only trouble is, there’s still an awful lot of options out there and it’s easy to get lost if you don’t know what you’re looking for.

In today’s post, we’ve set out to simplify matters by outlining some of the key features you should pay attention to when selecting a WordPress hosting company. Keep these 4 S’s in mind, and you won’t go astray!

Speed

In an era of notoriously short attention spans, speed matters—a lot. According to a survey by Forrester Consulting, 47 percent of Internet users expect a website to load in under two seconds. Caching plugins will go a long way towards speeding up the load time of your site, but even the best can’t compete with the custom caching solutions offered by hosting providers like SiteGround. In one recent comparison, SiteGround posted page load times of 500ms—41 percent faster than average, and certainly among the fastest out there.

Scalability

You might be small now, but all it takes is one viral post to send your site into the stratosphere. You need a host that can handle massive traffic spikes without bottoming out at the most critical moment. As “the world’s most scalable WordPress hosting solution,” Pagely is a great option for sites on the rise. It’s built on the Amazon Cloud, meaning hosting is provided through distributed data centres, so all it takes is a few quick commands to allocate more resources to your site.

Support

Good support is like a good insurance policy: you never think you need it until there’s an emergency, and then it’s everything. With WordPress now powering more than a quarter of the web, it shouldn’t be hard to find a company that specializes in the platform, but double check to be safe. One obvious choice here would be WP Engine, a company that many regard as the gold standard of WordPress hosting. They’re a tad more expensive than some of the other options, but for good reason: their support team is dedicated to nothing but WordPress.

Security

As the world’s most popular content management system, WordPress is a prime candidate for hackers looking for security loopholes. One of the biggest vulnerabilities to WordPress users is running an out-of-date version of WordPress. Many people simply don’t update their core files, even though all it takes is a click of the mouse a few times a year. Most managed hosting providers ensure core files are always au courant, giving you peace of mind and time to focus on other things.