Picking the best WordPress theme for your client

Have you ever started to build a WordPress site for a client and realized—after you’ve already invested a good amount of time and money—that you’ve chosen the wrong theme? Or that the theme your client has selected is actually lacking many of the fundamental features they require? With deadlines looming and budgets tightening, a last-minute change may not be feasible and you could get stuck delivering a site that neither you nor your client is entirely satisfied with.

We want to help you avoid that unpleasant scenario. We know how difficult it can be to find the right theme for your client—especially these days when the options are virtually endless—but it is possible. By determining project requirements early on, narrowing your search, and comparing potential themes before you commit, you’ll maximize your chances of selecting the right theme and minimize your stress and second-guessing.

Sort out the important details

Before you even so much as glance at a theme, it’s crucial that you take the time to go over the project objectives with your client. What is the purpose of the site? Who is it for? How do you want to structure it? Try to be as detailed as possible in your answers. It might not even be a bad idea to sketch out a site map at this point so you can start to think about the functionality different pages might require. This will also get your client thinking about the content they’ll need to provide.

Decide on a list of must-haves

Once you and your client are on the same page about what you’re building, it’s up to you to identify a list of essential theme features. Some of the most important things to consider are site navigation (do you need mega-nav to handle dozens of menu items?), image requirements (do you have the photos to fill a site-spanning hero area?) and header treatment (is its size and position compatible with your client’s name and logo?). Create a list of 3-5 essential features and start shopping.

Limit your search

As mentioned earlier, there are literally thousands of WordPress themes on the market, and even if you limit your search to the ones that have your desired features, there’s still going to be thousands to comb through. Because of this, we recommend considering the themes of just two or three providers you trust. Not only does this narrow the field substantially, but it will make your life a whole lot easier when it comes to digging into the codebase. (And by only using reputable theme providers, you’re ensuring your client has someone to call if things go awry—someone that isn’t you!)

Look under the hood

Whether or not it made your list, clean, intelligible code is a must-have for any theme, and unfortunately, it’s not as common as you might expect. Shoddy, deprecated code is a nightmare to customize and can result in broken layouts and plugins, corrupted data, and worse. By taking the time to check out the code before you commit, you’ll have a better idea of what you’re getting yourself into, and save everyone a lot of grief down the road.

Keep your eyes open

The WordPress landscape is forever changing and it’s important to keep apprised of the latest trends and developments. Instead of trying to implement the latest, greatest features and styles into each and every project, set aside some non-billable hours once or twice a month to see what’s new and check out what other designers are doing. We hate to admit it, but sometimes the best ideas come from your competitors!


  1. Gary August 4, 2016 Reply

    Could you please suggest one theme which can be used for my yet to launch website which is related to online tips & tricks

  2. Richard Dale August 4, 2016 Reply

    I personally won’t touch themes unless they’ve been made by you guys or myself simple as that. Not wanting to blow smoke up your ass’ but your themes are the best on the market IMO. Super clean, super lean and very easy to work with. Compared to some of the joke themes on the likes of Theme Forrest that try to be 1001 sites in 1 theme. Often requiring 10’s of plugins just to function. I also personally can’t stand it when they use the visual composer plugin its awful.

    Keep up the good work and don’t ever change!

    • Alanna August 4, 2016 Reply

      Awww thanks, Richard! Nice to know not everyone is into those Mega Themes :)

  3. jalmohri August 4, 2016 Reply

    Thank U very much for this best job

  4. Daniel Law August 4, 2016 Reply

    Thanks for the tips, Alanna!

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PSA: As of Sept. 29, 2017, you can no longer purchase themes from this website. We will continue to provide limited support, including bug fixes and security updates, until March 31, 2018. Thank you for everything. We'll miss you dearly.